Project Description

While working with Tajawal our company emphasized more on opportunities we tried and tested different technique while focusing on low competition and decent traffic value keywords and manual research to match with the competition.

Keywords Preview

“CHEAP FLIGHTS”

Average CPC Bid: $1.20

Competition Category: Advanced

URL in Consideration : https://www.tajawal.ae/en/flights-home

Business Impact Analysis

1: NBV Generated Per Month: $918,082

2: Average CTR: 30.96%

3: Average CR: 0.93%

4: SEO Avg CR: 2.23%

5: SEO Avg AOV: $345.63

6: Average SEO Revenue Jump Pos#1: $700,000-$900,000

7: Average SEO Revenue Jump Pos#2: $295,000-$500,000

8: Average MOM Share Growth for SEO Channel: +0.94%

Terminologies Used:

  • NBV (Net Booking Value)
  • CTR (Click Through Rate)
  • CR (Conversion Rate)
  • AOV (Average Order Value)
  • MOM Share (Month on Month Share)

Competitive Analysis

POS #1

www.cheapflights.com

BRAND WITH SITELINKS

POS #2

www.cleartrip.ae

POS #3

www.cheaptickets.com

Keyword Competitiveness = Advanced Difficulty

Average no of backlinks per domain: 100-120

Backlinking Strategy

  • Outreach Campaigns with Travel Blogs.
  • Active Domains with at least 2000 Indexed Pages.
  • Internal Link Revision for a Proper Link Juice Flow.
  • Keeping Link ratio intact (LSI, Custom Combinations, Naked URLs)
  • aDesigning Anchors thoroughly to get ranked with Minimal Links.
  • Standalone strategy with No Press Releases
  • Indexing all Backlinks naturally

Challenges Faced

  • No Content on the Landing Page.
  • Zero Links created prior.
  • Duplication on the targeted Page.
  • SEO Meta tags showing default title (Duplication).
  • Landing page with the Canonical tag for Root Domain.
  • No Structured Data Implementation.
  • Errors in Open Graph.

Success

  • No Content on the Landing Page.
  • Zero Links created prior.
  • Duplication on the targeted Page.
  • SEO Meta tags showing default title (Duplication).
  • Landing page with the Canonical tag for Root Domain.
  • No Structured Data Implementation.
  • Errors in Open Graph.