It has been a decade of difficulties for independent travel agencies around the globe. particularly for medium and small-sized agencies that have been facing harsh competition from the industry leaders. ever-changing regulations in the industry, as well as unaffordable marketing costs, have made it very hard for small travel agencies to gain customers.
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Nonetheless, the majority of vacationers and business travelers use search engines such as Bing, Yahoo, and Google to plan their trips. It's surprisingly complicated to book hotels, cruises, rental cars, and plane tickets for their trips, and it is a time-consuming and frustrating process.

As a result, travelers search for the best travel agencies on the Internet for help which can help them more in less time. And they tend to go with whomever they find on the first page of the search engine results thus making your online presence more important. This means that your business can flourish if you can position your agency’s website in front of these travelers on top of the search engine results and for that, you need to have a strong SEO strategy for your travel agency.

A branch of SEO that is completely based on the standards of tops search engines like google, Bing, and duckduckgo, providing quality content, web architecture and web performance metrics i-e Mobile-friendliness, fast loading website.

If the traveler has decided to go on an adventure, choosing a travel agency among the many is their next move. How is their decision going to be made? They will give priority to the sources they trust the most. They will listen to their sources and suggest to their friends and colleagues about that agency’s services. If they don’t have any friends with this information, impartial online sources would be the next choice. Needless to say, those customers won’t be yours if there’s no mention of your company in those outlets. That’s why link building is a big aspect of travel SEO. Link building is important because it is a major factor in how web pages are ranked by Google.

Google reports that in general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. The SEO of the respective sites and the optimization of content. While a general visual understanding of why link building is very important, it’s very basic.

It takes out key factors such as the trust and supremacy of the linking pages, the SEO and content optimization of the respective sites, and the anchor text of the incoming links. Therefore, in traveling you will have the main website portal and then have other smaller websites that link to the portal. This will increase the chances to rank higher in Google by building links between websites.

Different SEO strategies can help you grow your travel agency or business and all these strategies depend on different factors, all these factors work together in formulating the best SEO strategy for your travel-related business.

SEO itself is a factor that helps you grow your agency by keeping you boosted in the search engines. In this game of clicks and traffic, SEO is the only player that can help you rank higher in search engines, as most of the purchases, bookings, reviewing is mostly done online your only chance to effectively target every audience is by having an effective SEO strategy that can help you get not only customers but repeated customers through organic traffic.

Here are some factors that constitute effective SEO for travel websites:
People are more likely to book tickets on your platform from a mobile device, and it is much more likely that the device would accompany them on their journeys than a laptop.

Mobile ranking factors can be prepared by several factors too. Use responsive web design, which means it should be easy going and should look simple and precise.

Reduce page load time. People want their businesses to finish as quickly as possible, the longer they have to wait the greater the chance of them losing patience. Make sure to publish your mobile website in the AMP format for super-fast page loading.

Optimize the images. The balance between image size and dimensions. However, the quality should be maintained. 

Avoid using small text. It’s pretty tiring to expand the image on the computer any time you need to read something. It’s better to make the text large so that people do not use extra effort. Identify the keyword route to your website. Even earlier than your client has made their mind, your job is to foresee how the traveler-to-be will try to achieve their goal. Your work begins. They will most likely turn to their internet for assistance, and they will use your services, but there is a significant relationship between these two events that will determine whether or not that person will become your customer.

Adding navigation to your site. Any website with a large number of pages must have a well-designed internal connection structure. For an optimal user experience, it is suggested that no two pages be farther than three clicks away from each other. Putting up web navigation is the best way to ensure this.

In 2021, the travel industry continues to grow and evolve as brands keep trying to compete against each other and engage increasingly inattentive audiences who have more products, services, and platforms to choose from. Today in the industry 92 percent of consumers trust earned media above all other advertising Which is exactly why content marketing is very important to the field.

One of the examples of content marketing is blog posting which covers 86 percent of content marketing as a whole. Blogging goes along for business travel. There’s no better way for your site to get more backlinks than fresh content. World travel is an inexhaustible source of blogging content, stunning landscapes, places rich in history, and cultural activities that you don't get to see every day.

The right combination of valuable, relevant, and consistent content to attract and retain a clearly defined audience will ultimately result in profitable customer action. Thus, having a technical strategy along with powerful storytelling goes a long way and can get seen, heard, and booked.